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Category Management Program

a solid grounding in the category management process, basic assessment and the category tactics.
Assortment planning is both extremely important and challenging for retailers. They have increased product selections in all merchandise categories for a number of possible reasons, including heterogeneous customer preferences, variety seeking consumers and brand competition.

This foundational comprehensive course grouping is designed to give a solid grounding in the category management process, basic assessment and the category tactics.

CMP Brochure

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Main areas to be considered:

  • 1) Customer Segmentation
  • 2) Category role and strategy
  • 3) Financial Goals & Margin structure
  • 4) Macro space allocation
  • 5) Assortment planning
  • 6) Planogramming
  • 7) Price optimization
  • 8) Private brand development
  • 9) Promotion and event planning
  • 10) Joint business planning with vendors

 

Retailers have seen impressive results from re­vamping category management, including a 2% to 4% increase in sales, a 2% to 3% increase in margin and a 10% to 15% increase in inventory productivity.